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The 5th International Conference on Branding and Marketing (DBM-V) organized by Institute for Tourism Studies, Macao China (IFT) together with co-organizers including University of South Carolina, U.S.A, University of Surrey, U.K. and Welsh Centre for Tourism Research, Cardiff Metropolitan University, U.K. will be held at IFT, Macao China during 3-5 December 2014.