Since the new anti-smoking ordinance took effect in Macao at the beginning of this year, residents and visitors alike report sustained favorable perceptions about its effects but the message may not effectively be getting through to all visitors.
About the researchers
Dr. Cindia Lam is Assistant Professor at IFT. Her research interests range from tourist behavior, service quality management and quality of life, among others. Dr. Lam is also a member of the research team (IFT) on the study of transforming Macao into a Livable and Leisure City.
Mr. Samson Leong is Lecturer at IFT teaching Economics. His research Interests include tourist behavior and labor productivity in the service sector.
IFT Tourism Research Centre (ITRC) is announcing today the results of two studies related to the new smoking ordinance. The first study, conducted by Ms. Wendy Tang and Mr. Patrick Lo, research staff members of the Centre, was a two-phase survey to collect opinions and perceptions on the smoking ordinance and its effects. The second study explored the key psychological factors affecting the smoking behavior of visitors. Results of the second study present several communication strategies that need better implementation. The second study and was conducted by IFT academics Mr. Samson Leong and Dr. Cindia Lam. (Short bios of Mr. Leong and Dr. Lam below.)
Interested parties can download the full announcement as well as the supplementary document.